Nike Project X – Running & Basketball 耐克燃动上海
“燃动上海”有两个落地活动，HOOPS ON HUAIHAI和NIKE + RUN CLUB ON HUAIHAI, 前者是篮球，后者是跑步。篮球中心是一个密闭空间，分为两期来邀请篮球爱好者进行产品试验和挑战他们的篮球技能。进入空间后,体验者立即被周围播放的炫酷活力的动画所刺激。体验者快速注册并记录在不同挑战中的最佳用时, 其成绩即刻显示在屏幕中。活动二期，篮球中心中的数字内容作出了更新，呈现出与一期不一样的视觉效果。在活动中，Wonderlabs承担了用户流程和数字内容的设计制作。活动每一位体验者的参与，由耐克“活力校园“的教练为孩子们带来相应课时的专业的篮球课程服务。
NIKE + RUN CLUB ON HUAIHAI跑步中心位于淮海路另一端的连卡佛，其独特的造型设计和外部动画吸引了总多跑步者和路人前来参与，做为为NRC活动的一部分, Wonderlabs将NRC App与现场屏幕连接，让体验者的成绩显示在现场屏幕中，并计入活动最终总成绩中。每一位参与活动的体验者其相应的跑步里程，都会被计入活动总里程中，耐克会根据活动最终总里程做出相应慈善捐助。
With Nike taking over HuaiHai Road in February, Project X was an extraordinary project promoting its new coming series of products for Running and Basketball as part of a bigger campaign. With its strong presence in design and content, it attracted various consumers to participate in the experience.
The Basketball Hub “HOOPS ON HUAIHAI” was a secret court divided into two phases inviting Basketball fans for product trials and to challenge their basketball skills. Arriving inside the court, consumers were immediately stimulated by cool, energizing animations played around the whole court. Consumers quickly registered to score their best timing within different challenges to prove their time on a leader board. The two phases distinguished in the challenges and content, for both phases, Wonderlabs worked on the user flow programming and digital content.
The Running Hub was located on the popular area in front of Lane Crawford. With its unique shape and exterior animations, it attracted runners and passersby to donate their running miles to a charity foundation. As part of the NRC, Wonderlabs helped to link the Nike Running App and interior content to the screens inside the Hub, which was controllable by the coach to guide the runners through the journey.
Technical Director: CL Dong,
Account Director: Yanyie Tran,
Project Manager：Ryan Lu,
Project Executive: Jason Dong
Graphic Designer: Sky Hu & Emrys Zhu
Software Engineer: Engze Guo, Ning Xu, Donglong Luo
Video Editor：Yann Eldin
Event agency : Wispark Sport
Animation Design : Pixomondo
And big Thanks to NIKE for this collaboration.