Hennessy Declassified Interactive Exhibition 解码轩尼诗互动体验展
From 10th to 26th November, the intriguing Hennessy Declassified Interactive Exhibition was grandly opened, and welcoming all the cognac and spirit enthusiasts to unlock the secrets of Hennessy and discover the different sides of its exceptional cognacs. Wonderlabs was very honored to be part of the grand event by bringing 3 interactive experience into life, including: The wall of Legends、A Walk in Cognac and The Bar of Infinite Potentials。In addition, we also produced activation system for area of Art of Distillation and Time for Decisions.
The wall of Legends 干邑轶事
Upon entering the space, consumers were immediately captured by an interactive trumpet. By scanning a RFID bracelet, consumers would activate the trumpet and they could listen to the story behind the cognac and the truth about Hennessy myths.
A Walk in Cognac邑园漫步
An artistic installation will take you on a trip into Hennessy’s grape vineyards.
The installation is the absolute highlight of the exhibition, attracting many consumers to stop and take a panoramic photography. Through an iPad, users can switch around the environment and experience the vineyards across 4 seasons.
The Bar of Infinite Potentials无边界酒吧
After appreciation of Hennessy culture and mysteriousness, consumer arrives at a super cool interactive screen to enjoy one complimentary drink at the dedicated Hennessy bar.
Client: Hennessy/ 轩尼诗
Agency: Auditoire Shanghai
团队介绍 ／ Team introduction:
Technical Director: CL Dong,
Project Director: Ryan Lu
Project Executive: Pocky Jiang
Content Designer: Sky Hu, Wiyo Wang, Emrys Zhu
Software Engineer: XS Chu, Kevin Kang
Multimedia Engineer: Matthew DeBlock
Onsite Executive: Yancan Wu
Video Edit: Nemanja Vicic
特别感谢 ／ Special thanks:
And big thanks to Auditoire for this collaboration.