Nike_CT16_Digital Hub Experience
How well do you know your basketball shoes and stories behind them?
Nike invited us to help them in telling the amazing stories behind legendary models and the greats who wore them.
From Mr. 11 Rings to Black Mamba and King James, players throughout the history of game always had a faithful companion that helped him or her write their name in the history books.
We helped Nike with combining the interactive experience and the original art paintings that were exhibited in Nike stores in Shanghai.
It was a fun and challenging project where we went from cutting out and recreating the elements on all 15 paintings, each telling a different story from legendary moments in basketball history, to programming them and creating an unique experience for store visitors.
We are proud that we played our part in keeping the legacy of the greatest players who ever played the game alive for the generations to come.
团队介绍 ／ Team introduction:
Technical Director: CL Dong
Account Director: Nemanja Vicic
Graphic Designers: Amber Dong and Elaine Song
Programmers: Fang Wenkai and Zeo Zhuo
Video Shoot: Vladimir Milosevic
Video Edit: Nemanja Vicic
特别感谢 ／ Special thanks:
And big Thanks to NIKE for this collaboration.