LEXUS Interactive Installations NAIAS Detroit
Produced for Spinifex Group and George P. Johnson Experience Marketing for the Toyota Motor Corporation at the Detroit auto show NAIAS-2017.
The first installation became a kind of car configurator, which we have brought into offline, where visitors could touch real physical objects, and choose the interior and exterior of a car.
The second installation was based on the most labor-intensive car parts of Lexus, which were placed on some shelves of a stand. In front of these objects, there was a transparent OLED display, with the interaction of which, guests could learn more about the details.