On September the 6th, a presentation of the VIVO X23 smartphone was held in Beijing. Radugadesign developed and implemented a concept for the opening show. We were inspired by one of the highlights of the phone: its back panel visually refers to the Northern lights — a mystical, unpredictable and beautiful natural phenomenon.
Viewers of the show experienced the journey with our heroes at the center of this light phenomena. They were observing the birth of something new.
Special thanks for the cooperation to the Highteam Agency.
Shout outs to FLEXX BALLET for the choreography and performance.